Turner (TimeWarner) Ad Data Platform for Social, Digital, and TV
Kentech-U partnered with Turner to build a first-of-its-kind enterprise analytics and data visualization platform, empowering marketers and sales teams to optimize social, digital, and TV advertising campaigns.
The Client
Turner (Time Warner) is a global media company delivering content across TV, digital, and social platforms. With hundreds of social accounts and millions of followers worldwide, Turner sought to modernize how branded content is distributed and monetized.
The Goal
Turner needed a real-time analytics tool to:
• Track social, digital, and TV audience engagement across multiple channels
• Identify like-minded audience groups and trending topics
• Enable data-driven decision-making for ad campaigns
• Optimize media spend and maximize ROI
• Support sales teams in targeting and servicing clients more effectively
Kentech-U’s mission was to design, develop, and implement a scalable platform that converts complex data into actionable insights, enhancing Turner’s advertising solutions.
Plan & Process
Kentech-U approached the project through a structured, iterative process:
• Conducted in-depth discovery sessions to understand Turner’s data, workflows, and pain points
• Developed prototypes and MVP concepts for internal validation and buy-in
• Built the initial release with integration to Turner’s proprietary social optimization tool, Launchpad, leveraging insights from over 750 million social followers across 100+ accounts
• Designed advanced data visualization dashboards to track real-time engagement, audience trends, and campaign performance
• Maintained and iterated the platform over two years, scaling it to meet international operations and evolving business requirements
Results
The platform had an immediate impact:
• Powered 100+ successful campaigns within the first three months
• Generated over $10 million in new revenue
• Transformed complex audience data into intuitive, actionable insights
• Improved campaign targeting, ad performance, and consumer engagement
• Expanded internationally to equip sales and marketing teams worldwide
The platform continues to drive Turner’s leadership in social, digital, and TV advertising, enabling data-driven strategies and high-performance branded content campaigns.
